Burapha University International College is delighted to announce a special academic seminar for fourth-year students in the Seminar in International Business Management (IBM) course. On November 6, 2025, Ms.Sirintorn Thepmongkorn, Associate Dean for Administrative and Talent Management, BUUIC is honored to welcome Prof. Pedro Quelhas Brito from the School of Economics and Management, University of Porto, Portugal. Prof. Brito is a distinguished scholar in sustainability, marketing, and consumer behavior with extensive international experience. This seminar aims to broaden students’ understanding of current global sustainability trends and inspire future leaders in international business to think strategically and responsibly. During this seminar, students learn how the European Union is shaping global ESG standards through advanced regulations, climate strategies, and sustainable economic policies. And explore how tourism can move from “do less harm” to “create positive impact,” highlighting best practices and future directions in regenerative tourism.
