The International College organized a collaborative academic project with Gyeongkuk National University, South Korea, featuring a special online lecture titled “Key Aspects of Theater Management: The Business of Theater” by Professor Dr. Jang Hyewon on 27 November 2025 as part of the course 95641264 International Marketing. The session aimed to deepen students’ understanding of key concepts and managerial processes in theater business administration,
covering strategic planning, marketing, financial management, and resource allocation, while emphasizing the importance of balancing artistic value with economic sustainability. Conducted via Zoom and requiring no operational budget, the project strengthened international academic collaboration and provided students with valuable global insights to support the development of sustainable and competitive theater management practices.
