BUUIC has continued to generate new knowledge and develop high-quality academic service projects aimed at promoting sustainable community and social development. Providing academic services to the community is an integral part of the University’s mission. The aims of the project were twofold. First, it sought to enable participating entrepreneurs to develop their own brand development plans, resulting in clear and comprehensive branding strategies. Second, it aimed to provide faculty members with a practical framework for delivering academic services and contributing to community development, allowing them to apply course-based knowledge in guiding students for future service-learning activities. For this initiative, the College selected entrepreneurs in the Bangsaen area, reflecting its commitment to supporting local businesses within the university’s surrounding community. This approach helps increase opportunities for business success, enhance operational efficiency, and create meaningful benefits for both entrepreneurs and students.
