We are delighted to announce the continued collaboration between students from Ming Chuan University (MCU), Taiwan, and the Hospitality, Tourism, and MICE (HTM) program at Burapha University International College (BUUIC). This joint academic initiative centers on the topic of “Customer Behavior and Service Product”, bringing together diverse perspectives from Taiwan and Thailand.
As part of the HTM program’s goal to prepare students for success in a multicultural environment, this project encourages cross-cultural teamwork and comparative research. Students from both institutions worked in groups to analyze and present their findings on customer behavior in their respective countries. Their final presentations are scheduled for April 22, 2025, through an online platform.
BUUIC extends sincere appreciation to all participating students for their enthusiasm, collaboration, and professionalism. This project not only highlights their academic achievements but also strengthens international friendships and cultural understanding.
Special thanks go to Professor Lynne Lee from MCU and Lecturer Hataipat Phungpumkaew from BUUIC for their dedicated leadership and continuous efforts over the past five years in fostering meaningful academic cooperation. We look forward to the ongoing success of this partnership and the development of future collaborative projects.
