Burapha University International College (BUUIC), led by Asst. Prof. Dr. Krittipat Pitchayadejanant, Dean, together with Dr. Krita-orn Chewwasang, Chairperson of Global Hospitality, Airline and Event Management Program, Asst. Prof. Dr. Siriporn Khetjenkarn, Ajarn Wanwisa Changkwian, and the BUUIC team, served as consultants to Phetchaburi and Prachuap Khiri Khan Provinces in the MICE City Cluster assessment for Hua Hin–Cha-am.
This initiative marked the first collaboration of its kind in Thailand, bringing together two provinces to jointly promote Hua Hin and Cha-am toward MICE City certification. BUUIC provided academic expertise and consultation throughout the assessment process.
BUUIC is proud to have contributed to the successful development of the Hua Hin–Cha-am MICE City Cluster, which has now been officially certified as a MICE City by the MICE City assessment committee.
This achievement reflects the value of academic expertise, interprovincial collaboration, and strong partnerships in driving sustainable development in Thailand’s MICE industry.
