Dr. Wichien Rueboon
Dr. Wichien Rueboon
Lecturer of B.B.A. in Smart Logistics and Supply Chain Management (SLSM)
Email
Education
- PhD. (Research Statistics in Cognitive Science)
Specialist
- Blockchain in Supply Chain Management
- Smart/Logistics 4.0 Systems
- Automotive Logistics
- Import
- Export
- Reverse Logistics and Product Returns
- Dynamic Capabilities and Growth Mindset
- Behavioral and Consumer Research
- Educational Technology Adoption
- Cognitive Science Methods
Research of interest
- Blockchain adoption in logistics and supply chain management
- Smart logistics
- Logistics 4.0high-technology systems in logistics and supply chains
- Electric vehicle (EV) applications and infrastructure in logistics and transport operations
- Reverse logistics and product returns in Thailand
- Dynamic capabilities and growth mindset of logistics entrepreneurs
- Behavioral and organizational factors in technology adoption and work outcomes
- Applied quantitative modeling for management
- social sciences