On March 5, 2026, Mr. Jirayut Pitanon, a lecturer in the Business Administration Department of the International College, along with exchange students and students from the Strategic Marketing Planning course, visited the Ban Tom Community Enterprise, a group processing herbal products in Phanat Nikhom District, Chonburi Province. The purpose was to observe the production process using local raw materials and to work collaboratively with the community. The students applied their knowledge to develop strategic plans for promising products such as soap, shampoo, and black hair dye from the Ban Tom Herbal Processing Center. The strategies focused on aligning with the needs of target markets, positioning products appropriately, designing unique brands and products, planning distribution channels, and emphasizing communication and public relations to create awareness among target groups and achieve business success for the community.
