In the Spring semester of 2024, DCM students had the opportunity to apply their knowledge from the Strategic Marketing Analytics course by working with Nights in a Box, a local hotel in Chonburi Province.
The students visited the hotel and held meetings with the owners and management team to gather information for strategic analysis. Throughout the semester, they analyzed the market situation and proposed business strategies tailored to the hotel’s needs.
This collaboration allowed students to apply academic knowledge to real-world business practices while also providing academic services that support and contribute to the local community
