On November 6, 2026, Burapha University International College (BUUIC) hosted an international hybrid seminar titled “Smart Hospitality: AI, Hyper-Personalization and Human Service Design” as part of International Lecture Week, held at the Prof. Dr. Suchart Upatham Building and via Zoom. The seminar featured a keynote address by Prof. Alexandru Căpătînă, Ph.D., Head of the Business Administration Department and Vice Dean for Research and International Relations at “Dunărea de Jos” University of Galati, Romania. The event also welcomed Asst. Prof. Dr. Parinya Nakpathom, Vice President for Student Development and Alumni Relations, Burapha University; Asst. Prof. Hataiphat Phungpumkaew, Associate Dean for International Affairs and Global Relations, BUUIC; and Mr. Vorrapob Vivatvanit, Project Coordinator. The seminar explored how artificial intelligence (AI) and hyper-personalization can enhance hospitality services while maintaining human-centered service design. Through this initiative, BUUIC strengthened its international academic collaboration and promoted digital literacy, preparing students and industry professionals for the future of smart hospitality.
