On August 21-22, 2026, Burapha University International College (BUUIC), in collaboration with the Thailand Convention and Exhibition Bureau (TCEB) and the Eastern MICE Academic Cluster, organized the “BOOST BOOST MICE” academic service camp at BUUIC.
The opening ceremony was presided over by Assoc. Prof. Dr. Watcharin Gasaluck, President of Burapha University, with a welcome address by Asst. Prof. Dr. Krittipat Pitchayadejanant, Dean of BUUIC.
More than 50 participants from MICE Eastern Cluster Universities e.g., Burapha University, Rajamangala University of Technology, and Rajabhat Rajanagarindra Unviersity engaged in interactive learning activities and workshops on MICE fundamentals, career pathways, event experience design, and MICE event pitching, led by industry experts and academia as namely, Ms. Parichat Svetasreni – The Director of Thailand Convention and Exhibition Bureau for Central and Eastern Region, Mr. Pichet Turongkinanon, Chief Project Management Officer and Executive Director at CMO Public Company Limited, Ms. Pattamon Mekavarakul – Vice President of Cape Dara Pattaya and Founder of Lovell International School, in addition with Academia Experts from Burapha University International College (BUUIC) and Faculty of Music and Performing Arts (MUPA) and Rajamangala University of Technology.
Moreover, the camp aimed to inspire participants, develop practical skills, and connect students with professionals in the MICE industry. The initiative provided valuable experiential learning and strengthened the network between students and industry professionals, supporting the sustainable development of the MICE workforce where this organizing event reduced 360.46kgCO2eq in terms of carbon footprint.
