On April 28, 2026, Burapha University International College (BUUIC) invited Worawin Soncharoen, Head of Strategy at Lateral Co., Ltd., as a guest speaker. He has extensive knowledge of marketing communication and digital marketing. This special lecture was part of the Principles of Marketing course activities. He delivered a special lecture on marketing communication and digital marketing, which are vital for businesses today. The session included BBA students enrolled in the Principles of Marketing course.
During the special lecture session, Mr. Worawin shared a wide range of marketing insights and delivered valuable and priceless experiences that money cannot buy. More importantly, he encouraged students to think critically and creatively by asking questions which encouraged student engagement. He also applied phenomenal teaching methods. As a result, the session successfully grabbed the students’ attention.The attendance rate was relatively high, with around 110 students enthusiastically joining in the session.
This activity not only broadened students’ knowledge but also fostered strong collaboration with the private sector. It will be beneficial for future collaboration opportunities.
