A project titled “Digital Marketing Techniques for Global Business Success: In-depth Insights and Experiences from Experts” was managed by Dr. Siriporn Khetjenkarn for MBA students in the Global Business Entrepreneurship Program, focusing on cutting-edge digital marketing strategies and their practical applications in global business.
The workshop was held on November 17, 2024, featuring Dr. Thanakrit Srikriengthong, a distinguished expert in digital marketing and global business strategies. He shared his extensive experience and insights into successful digital marketing implementations across international markets. His comprehensive session covered crucial aspects of modern digital marketing, including:
Advanced digital marketing strategies for global markets
Emerging trends in global digital marketing
Case studies of successful international digital campaigns
The MBA students found the experience highly valuable, gaining practical insights into real-world digital marketing applications and contemporary business strategies. The interactive session provided them with actionable knowledge that they can immediately apply to their business ventures and future careers in global markets.
The success of this program highlights the MBA program’s commitment to providing cutting-edge knowledge and practical skills necessary for success in today’s digital-first global business environment. Students left equipped with both theoretical understanding and practical tools to implement effective digital marketing strategies in international business contexts.
