Research

Research Publication

Research Publication

Research publications are a cornerstone of Burapha University International College’s (BUUIC) commitment to academic excellence and societal advancement. Our faculty and researchers consistently produce high-quality studies across diverse disciplines, contributing valuable insights to fields such as business management, logistics, hospitality, and tourism. With a focus on innovation and sustainability, BUUIC’s research outputs are published in renowned journals worldwide, including our very own International Journal of Interdisciplinary for Sustainability (IJIS). These publications not only enhance global knowledge but also reinforce BUUIC’s reputation as a hub for cutting-edge research and thought leadership.

RESEARCH PUBLICATION BY YEAR

2025

Crafting Digital Pathways: The Interplay of Social Media Adoption and MSME Performance in Indonesia's Fashion Sector

BUUIC Authors: Hataipat Phungpumkaew

Reference: Mastintianto,D., Meutia,E., Wijaya,L., Choon, K.Nl and Phungpumkaew,H.(2025). Crafting Digital Pathways: The Interplay of Social Media Adoption and MSME Performance in Indonesia's Fashion Sector. International Journal of Asian Business and Information Management, 16(1), 1-18.

Dvaravati heritage tourism: Examining the interplay between destination image, memorable tourism experiences, and tourist revisit intentions

BUUIC Authors: Siriporn Khetjenkarn

Reference: Chuamuangphan, N., Khetjenkarn, S., Soontorn, J., Imdee, P., Inthurit, D., & Lee, C.K. . (2025). Dvaravati heritage tourism: Examining the interplay between destination image, memorable tourism experiences, and tourist revisit intentions. Geojournal of Tourism and Geosites , 59(2), 674-683.

Sustainable Restaurant Practices: Impact on Consumer Behavior across Demographics

BUUIC Authors: Siriporn Khetjenkarn

Reference: Khetjenkarn, S., & Agmapisarn, C. . (2025). Sustainable Restaurant Practices: Impact on Consumer Behavior across Demographics. ABAC Journal, 45(2), 42-67.

The dynamics between technological support, work-life balance, and Islamic leaders’ productivity in Indonesia

BUUIC Authors: Monparath Charatwattananich

Reference: Siradjuddin, Jafar, A., Syariati, A., & Charatwattananich, M. (2025). The dynamics between technological support, work-life balance, and Islamic leaders’ productivity in Indonesia. International Journal of Management and Sustainability, 14(1), 286 - 297.

The significant impact of automation performance on logistics companies dealing with perishable goods

BUUIC Authors: Abhishek Tiwari

Reference: Tiwari, A., Lal, B., and Shukla, A. (2025). The significant impact of automation performance on logistics companies dealing with perishable goods. Journal of Information & Optimization Sciences, 46(5), 1659-1669.

Uncovering the Catalysts of Sustainable Business Performance: Digital Orientation, Entrepreneurial Competency, and Strategic Change

BUUIC Authors: Kannapat Kankaew

Reference: Baawain, M. A., Laachach, A., Jaboob, S. A., & Kankaew, K. (2025). Uncovering the Catalysts of Sustainable Business Performance: Digital Orientation, Entrepreneurial Competency, and Strategic Change. Business Strategy & Development, 8(1), e70070.

Empowering Mandarin Speaking Skills: High School Students’ Journey with Mobile-Flipped Learning

BUUIC Authors: Yu Liu

Reference: Yang, Y., Inplaeng, T., Lin, Y., Kradumporn, P., Li, Q., & Dokkulap, P. (2025). Empowering mandarin speaking skills: High school students’ journey with mobile-flipped learning. International Journal of Instruction, 18(2), 577-592

Enriching HRD Through Technology Adoption in Training: The Hotel Industry, Nakhon Ratchasima, Thailand Perspectives

BUUIC Authors: Kannapat Kankaew

Reference: Kankaew, K. (2024). Enriching HRD through technology adoption in training: The hotel industry, Nakhon Ratchasima, Thailand perspectives. The EUrASEANs: Journal on Global Socio-Economic Dynamics, 1(44), 106–144.

How the Service Quality of Regional Airport Affects Tourist Satisfaction with Airport Services and Their Intention to Revisit Secondary Cities: An Exploratory Study

BUUIC Authors: Siriporn Khetjenkarn

Reference: Suwannakul, E., Khetjenkarn, S., & Wichaidit, S. (2024). How the service quality of a regional airport affects tourist satisfaction with airport services and their intention to revisit secondary cities: An exploratory study. Journal of Quality Assurance in Hospitality & Tourism, 25(2), 371–396.

Investigating the impact of resilience on job satisfaction and work engagement, and the moderating role of hotel employees’ work experience during the COVID-19 pandemic

BUUIC Authors: Siriporn Khetjenkarn

Reference: Agmapisarn, C., & Khetjenkarn, S. (2024). Investigating the impact of resilience on job satisfaction and work engagement, and the moderating role of hotel employees’ work experience during the COVID-19 pandemic. Journal of Human Resources in Hospitality & Tourism, 23(3), 487–507.

Language Attitudes toward Global Englishes: Is Thai English Accented Our Identity?

BUUIC Authors: Monprarath Charatwattananich, Jeremy Proces

Reference: Charatwattananich, M., & Proces, J. (2024). Language attitudes toward Global Englishes: Is Thai English-accented our identity? Studies in English Language and Education, 11(1), 343–361.

Perception of Customer Experience Towards Customer Loyalty in Online Food Delivery Services in Thailand: Exploring in Generation Z

BUUIC Authors: Jirayut Pitanon, Kanjanasit Chinnapha, Kwanporn Boonnag, Krittipat Pitchayadejanant, Manuele Mambelli, Parinya Nakpathom

Reference: Srichroen, J., Pitanon, J., Chompu, O., Chinnapha, K., Boonnag, K., Pitchayadejanant, K., Mambelli, M., & Nakpathom, P. (2024). Perception of customer experience towards customer loyalty in online food delivery services in Thailand: Exploring Generation Z. Community and Social Development Journal: CSDJ, 25(1), 164–174.

The Influence of Corporate Social Responsibility, Risk Management, and Resource Management on Sustainability and Competitive Advantage and the Synergistic Relationship Between Sustainability and Competitive Advantage

BUUIC Authors: Tuangporn Pinudom, Passarin Phalitnonkiat

Reference: Pinudom, T., Phalitnonkiat, P., & Kunnapapdeelert, S. (2024). The influence of corporate social responsibility, risk management, and resource management on sustainability and competitive advantage and the synergistic relationship between sustainability and competitive advantage. International Journal of Development Administration Research, 7(1), 1–15.

Transforming Supply Chain Management: Leveraging Blockchain Technology for Enhanced Security, Transparency, and Efficiency

BUUIC Authors: Abhishek Tiwari, Wichien Ruebooni

Reference: Tiwari, A., & Rueboon, W. (2024). Transforming supply chain management: Leveraging blockchain technology for enhanced security, transparency, and efficiency. Journal of Electrical System, 20(9), 2024.

Desired Characteristics and Desirable Competencies of Learners in the Diploma Vocational Certificate Program in Conference and Exhibition Management in Thailand

BUUIC Authors: Parinya Nakpathom

Reference: Wongpanngam, O., Jaroenwisan, K., & Nakpathom, P. (2024). Desired characteristics and desirable competencies of learners in the diploma vocational certificate program in conference and exhibition management in Thailand. Vocational Education Central Region Journal, 7(2), 124–137.

A Causal Relationship Model of Leaders' Future Orientation and Public Health Investment Intentions: A Moderated Mediation Model and Mediating Effect of Self-Efficacy and Perceived Social Support

BUUIC Authors: Wichien Rueboon

Reference: Chantra, S., Rueboon, W., Jairew, W., Jornkokgoud, K., & Ruangtip, P. (2024). A causal relationship model of leaders' future orientation and public health investment intentions: A moderated mediation model and mediating effect of self-efficacy and perceived social support. Journal of Social Science for Local Development Rajabhat Mahasarakham University, 7(4), 270.

A Study of SHA Plus Business Adoption of Social Media Using TOE Framework and Its Impact on Non-Financial Performance: An Empirical Study of Foodservice Sector in Chonburi Province, Thailand

BUUIC Authors: Kongkidakarn Sakulsinlapakorn

Reference: Sakulsinlapakorn, K. (2024). A study of SHA Plus business adoption of social media using the TOE framework and its impact on non-financial performance: An empirical study of the foodservice sector in Chonburi Province, Thailand. Asia Social Issues, 17(5), 1–14.

Examining Service Gaps and Passengers’ Perceived Service Performance of Thailand’s Regional Airports: A Comparative Analysis of Different Characteristics

BUUIC Authors: Siriporn Khetjenkarn

Reference: Suwannakul, E., Khetjenkarn, S., & Wichaidit, S. (2024). Examining service gaps and passengers’ perceived service performance of Thailand’s regional airports: A comparative analysis of different characteristics. African Journal of Hospitality, Tourism and Leisure, 13(1), 142–148.

Exploring the Causes of Burnout Syndrome among University Instructors in Thailand

BUUIC Authors: Nuchjaree Pookkaman, Waraporn Theerasak

Reference: Pookkaman, N., Sripradit, A., & Theerasak, W. (2024). Exploring the causes of burnout syndrome among university instructors in Thailand. Journal of Arts Management, 8(3), 1–14.

Go-green gastronomy delivery: The role of green-package design enhancing quality and value creation on Bang Saen’s tourist destination

BUUIC Authors: Parinya Nakpathom, Kannapat Kankaew, Charlton Thomas Bruton

Reference: Nakpathom, P., Kankaew, K., Bruton, C., Awain, A. M. S. B., Jaboob, A. S., Jang, H., & Lee, C. K. (2024). Go-green gastronomy delivery: The role of green-package design enhancing quality and value creation on Bang Saen’s tourist destination. Geojournal of Tourism and Geosites, 57(4), 2133–2142.

Lessons from COVID-19: How the pandemic shaped tourists’ travel intentions and willingness to fly

BUUIC Authors: Siriporn Khetjenkarn

Reference: Khetjenkarn, S., & Suwannakul, E. (2024). Lessons from COVID-19: How the pandemic shaped tourists’ travel intentions and willingness to fly. Cogent Social Sciences, 10(1), 2401150.

Measuring Branding Variables that Affect the Brand Choice Intention toward Tourism Destinations in Thailand’s Eastern Coastal Region

BUUIC Authors: Passarin Phalitnonkiat, James Vincent Johnson

Reference: Phalitnonkiat, P., Johnson, J. V., & Kunnapapdeelert, S. (2024). Measuring branding variables that affect the brand choice intention toward tourism destinations in Thailand’s eastern coastal region. DLSU Business & Economics Review, 34(1), 93–108.

Reinventing Service Climate in Hotels by the Role of Innovative Environment and Dynamic Capability

BUUIC Authors: Kannapat Kankaew

Reference: Mahmud, A., Kankaew, K., & Syariati, A. (2024). Reinventing service climate in hotels by the role of innovative environment and dynamic capability. International Journal of Asian Business and Information Management, 15(1), 1–18.

Synthesizing Dynamic Capabilities And Growth Mindset For Logistics Entrepreneurs Using Ahp And Edfr Techniques

BUUIC Authors: Wichien Rueboon

Reference: Ruangtip, P., Rueboon, W., & Wonginta, T. (2024). Synthesizing dynamic capabilities and growth mindset for logistics entrepreneurs using AHP and EDFR techniques. Nanotechnology Perceptions, 20(13), 165–183.

Tax evasion in Europe: Causes and consequences

BUUIC Authors: Chatterji Sudip Debkumar

Reference: Ozker, A. N., Debkumar, S. C., Abdeslam, C., Cordova, W., & Lim, T. N. (2024). Tax evasion in Europe: Causes and consequences. Economics - Innovative and Economics Research Journal, 13(1), -.

The Leading of Financial Investment Awareness among Generation Z in Indonesia

BUUIC Authors: Tuangporn Pinudom, Passarin Phalitnonkiat

Reference: Pinudom, T., Kunnapapdeelert, S., Phalitnonkiat, P., Rorong, A. C., & Febriansyah, E. F. (2024). The leading of financial investment awareness among Generation Z in Indonesia. The Journal of Development Administration Research, 14(3), 1045–1060.

The Role of Trust in Mediating The Effect of Blockchain and E-Payment on Logistics 4.0 and Supply Chain Capabilities in Thailand

BUUIC Authors: Wichien Rueboon

Reference: Ruangtip, P., Rueboon, W., Jornkokgoud, K., & Faysal, M. (2024). The role of trust in mediating the effect of blockchain and e-payment on Logistics 4.0 and supply chain capabilities in Thailand. Global Business & Finance Review, 29(7), 168–182.

Utilizing AI and Big Data to Revolutionize Algorithmic Trading in Financial Markets

BUUIC Authors: Sudip Debkumar Chatterji

Reference: Shruti, B., Santosh, G., Deepika, C., Sudip, D. C., & Vinay, P. T. (2024). Utilizing AI and big data to revolutionize algorithmic trading in financial markets. Library Progress International, 44(3), 21352–21356.

Wetland and biocultural heritage regeneration through thematic ecological tourism practice: The case of Patan Sub-district, Khun Tan District, Chiang Rai, Thailand

BUUIC Authors: Kannapat Kankaew, Parinya Nakathom

Reference: Yiamjanya, S., Kankaew, K., Sitikarn, B., Nakpathom, P., Awain, A. M. S. B., & Jabjainai, T. (2024). Wetland and biocultural heritage regeneration through thematic ecological tourism practice: The case of Patan Sub-district, Khun Tan District, Chiang Rai, Thailand. Geojournal of Tourism and Geosites, 56(4), 1474–1483.

The Management of Dvaravati Cultural Capital through Creative Tourism to Promote Community Economy, Nakhon Pathom Province

BUUIC Authors: Siriporn Khetjenkarn

Reference: Khetjenkarn, S. (2024). The Management of Dvaravati Cultural Capital through Creative Tourism to Promote Community Economy, Nakhon Pathom Province

The Study of Measures for Managing and Preventing the Spread of COVID-19 to Promote New Normal Tourism in Thailand

BUUIC Authors: Siriporn Khetjenkarn

Reference: Khetjenkarn, S. (2024). The study of measures for managing and preventing the spread of COVID-19 to promote new normal tourism in Thailand. Journal of MCU Peace Studies, 12(4), 1435–1448.

Emerging market's consumer intention towards the use of Eco-friendly shopping bags in retail stores

BUUIC Authors: Titiyoot Nuengchamnong

Reference: Chatrakamollathas, S., & Nuengchamnong, T. (2024). Emerging market's consumer intention towards the use of eco-friendly shopping bags in retail stores. Transnational Corporations Review, 16(3), 1–8.

Examining the Nexus of Innovation Traits, Social Influence, and Environmental Sustainability Attitudes of Consumers in Thailand: A Study of 3D-Printed Clothing Adoption Intentions

BUUIC Authors: Krittipat Pitchayadejanant

Reference: Chen, C., Haines, R. & Pitchayadejanant, K. (2024) Examining the Nexus of Innovation Traits, Social Influence, and Environmental Sustainability Attitudes of Consumers in Thailand: A Study of 3D-Printed Clothing Adoption Intentions, Thammasat Review, 27(2), July - December

The Leading of Financial Investment Awareness among Generation Z in Indonesia

BUUIC Authors: Tuangporn Pinudom, Passarin Phalitnonkiat

Reference: Pinudom, T., Kunnapapdeelert, S., Phalitnonkiat, P., Rorong, A. C., & Febriansyah, E. F. (2024). The Leading of Financial Investment Awareness among Generation Z in Indonesia. The Journal of Development Administration Research, 14(3), 1045-1060.

Understanding College Students' Attitude Towards Gender Equality Among Male, Female and Non-Binary in Thailand

BUUIC Authors: Titiyoot Nuengchamnong

Reference: Nuengchamnong, T., & Chatrakamollathas, T. . (2024). Understanding College Students' Attitude Towards Gender Equality Among Male, Female and Non-Binary in Thailand. Panyapiwat Journal, 16(3), 293-312.

Examining How Blockchain Technology Enhance Transparency, Traceability, and Security in the Pharmaceutical Supply Chain Management

BUUIC Authors: Abhishek Tiwari

Reference: Singha Roy, S. S., Tiwari, A., & Proces, J. J. C. (2024). Examining how blockchain technology enhances transparency, traceability, and security in the pharmaceutical supply chain management. Nanotechnology Perceptions, 20(11), 420–431.

A Study of Factors Influencing Happiness at Work for Supervisors: Hitachi Industrial Technology (Thailand) Co., Ltd.

BUUIC Authors: Nuchjaree Pookkaman

Reference: Pookkaman, N., & Sripradit, A. (2023). A study of factors influencing happiness at work for supervisors: Hitachi Industrial Technology (Thailand) Co., Ltd. The Journal of Arts Management, 7(2), 714–726.

Exploring Awareness of Labor Market Challenges in the Context of Automation and Robotization

BUUIC Authors: Oleg Shovkovyy

Reference: Shovkovyy, O., & Miri, H. (2023). Exploring awareness of labor market challenges in the context of automation and robotization. Suranaree Journal of Social Science, 17(2), 1–17.

The Development of the Global Conversation Club to Enhance Students’ Intercultural Communicative Competence

BUUIC Authors: Waraporn Theerasak

Reference: Theerasak, W., & Yoon, R. (2023). The development of the Global Conversation Club to enhance students’ intercultural communicative competence. Journal of Arts Management, 7(2), 695–712.

Factors Hindering Development of International Business in Poland

BUUIC Authors: Oleg Shovkovyy

Reference: Shovkovyy, C. O. (2023). Factors hindering development of international business in Poland. Research Reviews of Czestochowa University of Technology. Management, 2023(49), 128–140.

Factors Affecting the Decisions of Foreign Students to Participate in an Exchange Program at Burapha University International College in Thailand

BUUIC Authors: Waraporn Theerasak, Nuchjaree Pookkaman

Reference: Theerasak, W., & Pookkaman, N. (2023). Factors affecting the decisions of foreign students to participate in an exchange program at Burapha University International College in Thailand. e-Journal of Education Studies, 5(4), 1–14.

Exploring the bright side of the stress from COVID-19 to improve the hotel staffs’ citizenship behavior

BUUIC Authors: Siriporn Khetjenkarnn

Reference: Khetjenkarn, S., & Agmapisarn, C. (2023). Exploring the bright side of the stress from COVID-19 to improve the hotel staffs’ citizenship behavior. Social Science Asia Journal, 9(1), 34–51.

Factors Affecting Customer Perception Toward Customer Loyalty of Street Food Hygiene During the Pandemic: A Case of Bangsean, Thailand

BUUIC Authors: Parinya Nakpathom, Krittipat Pitchayadejanant, Minh Nhat Viet, Vorrapob Vivatvani

Reference: Nakpathom, P., Pitchayadejanant, K., Viet, M. N., Vivatvanit, V. & Asmaniati, F. (2023). Factors Affecting Customer Perception Toward Customer Loyalty of Street Food Hygiene During the Pandemic: A Case of Bangsean, Thailand. Tourism Research Journal, 7(2), 167-180.

The Integrated Sales and Marketing Development of MICE for Community toward High Quality MICE Tourist Groups

BUUIC Authors: Siriporn Khetjenkarn

Reference: Leksuma, P., Tosurat, P., Fakyen, A., & Khetjenkarn, S. (2023). The Integrated Sales and Marketing Development of MICE for Community toward High Quality MICE Tourist Groups. Journal of Multidisciplinary in Humanities and Social Sciences, 6(1), 357-378.

Work From Home During the Coronavirus 2019 Pandemic: The Study of Work Engagement of Employees in The Thai Automotive Industry

BUUIC Authors: Pekhanang Yodmanee

Reference: Yodmanee, P. (2023). Work from home during the coronavirus 2019 pandemic: The study of work engagement of employees in the Thai automotive industry. Journal of Multidisciplinary in Humanities and Social Sciences, 6(2), 558–569.

The Roles of Reference Group towards the First-Time Homebuyers’ Purchase Decision of Wellness Real Estate in Bangkok, Thailand

BUUIC Authors: Kongkidakarn Sakulsinlapakorn

Reference: Sakulsinlapakorn, K. (2023). The roles of reference group towards the first-time homebuyers’ purchase decision of wellness real estate in Bangkok, Thailand. Asian Journal of Business Research, 13(3), 90–111.

Factors Affecting the Workplace Burnout under The COVID-19 pandemic

BUUIC Authors: Pekhanang Yodmanee

Reference: Yodmanee, P. (2023). Factors affecting the workplace burnout under the COVID-19 pandemic. Journal of Arts Management, 7(1), 262–277.

Analysis of the concurrent validity and reliability of five common clinical goniometric devices

BUUIC Authors: Krittipat Pitchayadejanant

Reference: Kiatkulanusorn, S., Luangpon, N., Srijunto, W., Watechagit, S., Pitchayadejanant, K., Kuharat, S., Bég, O. A., & Suato, B. P. (2023). Analysis of the concurrent validity and reliability of five common clinical goniometric devices. Scientific Reports, 13(1), Article 20931. https://doi.org/10.1038/s41598-023-48344-6

Analysis of standard evaluation results to promote and develop homestay quality according to Thai homestay standards.

BUUIC Authors: Parinya Nakpathom, Krittipat Pitchayadejanant, Rachata Channoi

Reference: Parinya Nakpathom, Krittipat Pitchayadejanant, Rachata Channoi and Wannawipha Rasakul. (2022). Analyze results of standard evaluation to promote and develop homestay quality according to Thai homestay standards. Graduate Journal Valaya Alongkorn Rajabhat University under the Royal Patronage, 16(1), 87-99..

Factors affecting student’s motivation for online learning during Covid-19: Case study at Burapha University International College

BUUIC Authors: Titiyoot Nuengchamnongi

Reference: Chootanon, C., Nuengchamnong, T., & Chatrakamollathas, S. (2022). Factors affecting student’s motivation for online learning during Covid-19: Case study at Burapha University International College. Vocational Education Central Region Journal, 6(1), na..

Green Last-Mile Route Planning for Efficient E-Commerce Distribution.

BUUIC Authors: Siwaporn Kunnaphapdeeleart, James Vincent Johnson

Reference: Siwaporn Kunnapapdeelert; James Vincent Johnson; Passarin Phalitnonkiat. (2022). Green last-mile route planning for efficient e-commerce distribution. Engineering Management in Production and Services, 14(1), 1-12.

Mature Firm Innovation: Can Effectual Logic Be Emulated?

BUUIC Authors: Lee Norris Miller, Rungnapha Khamung

Reference: Lee Norris Miller, Rungnapha Khamung, Heather Lynnine Miller, Dissatat Prsertsakul. (2022). Mature Firm Innovation: Can Effectual Logic Be Emulated?. International Journal of Design Management and Professional Practice, 2(1), 10-25.

Quality of Life of Thai Employees under COVID-19 Pandemic

BUUIC Authors: Nuchjaree Pookkaman

Reference: Pookkaman, Nuchjaree. (2022). Quality of Life of Thai Employees under COVID-19 Pandemic. Journal of Humanities and Social Sciences Thonburi University, 16(2), 13-24.

Psychosocial and Physical Predictors of Stress in University Students during the COVID-19 Pandemic: An Observational Study

BUUIC Authors: Krittipat Pitchayadejanant

Reference: Ubolnuar N, Luangpon N, Pitchayadejanant K, Kiatkulanusorn S. (2022). Psychosocial and Physical Predictors of Stress in University Students during the COVID-19 Pandemic: An Observational Study. Healthcare. 10(5), pp 786.

Assessment Analysis for Fostering and Developing Homestay Quality based on Thai Homestay Standards

BUUIC Authors: Parinya Nakpathom, Krittipat Pitchayadejanant, Rachata Channoi

Reference: Nakpathom, P., Pitchayadejanant, K., Channoi, R., & Hroosakol, W. (2022). Assessment Analysis for Fostering and Developing Homestay Quality based on Thai Homestay Standards. Journal of Graduate Studies Valaya Alongkorn Rajabhat University, 16(1), 87-99.

Examining the Relationship between Job Stress and Job Satisfaction of Hotel’s Front of House Staffs in Pattaya City, Thailand.

BUUIC Authors: Vorrapob Vivatvanit

Reference: Vivatvanit, Vorrapob. (2021). Examining the Relationship between Job Stress and Job Satisfaction of Hotel’s Front of House Staffs in Pattaya City, Thailand.. HRD Journal, 12(2), 86-98.

Macoreconomic factors influencing stock market index: Case study in Thailand.

BUUIC Authors: Toungporn Pinudom

Reference: Pinudom, T., Kunnapapdeelert, S., Phalitnonkiat, P., & Jayankura Na Ayuaddhya, S. (2021). Macoreconomic factors influencing stock market index: Case study in Thailand. International Journal of Research in Commerce and Management Studies, 3(3), 67-76.

Restaurant selection of Thai Free Individual Traveler (FIT) by using conjoint analysis approach

BUUIC Authors: Louis Jean Stanislas Dembinski

Reference: K. Pitchayadejanant, L. Dembinski, P. Seesavat, P. Yimsiri, S. Amonpon, R. Suprina. (2021). Restaurant selection of Thai Free Individual Traveler (FIT) by using conjoint analysis approach. Routledge, 2021(1), 9.

Striving for a new normal after the Covid-19 pandemic: taking small businesses at Bangsaen Beach as an example

BUUIC Authors: Rungnapha Khamung

Reference: Khamung, R. & Hsu, P. (2021). Striving for a new normal after the Covid-19 pandemic: taking small businesses at Bangsaen Beach as an example. Journal of Tourism and Culture Change, 4(1), 1-17.

Impact of the COVID-19 virus outbreak on E-commerce businesses

BUUIC Authors: Pekhanang Yodmanee

Reference: Pekanang Yodmanee. (2021). Impact of the COVID-19 virus outbreak on E-commerce business. Eastern University of Technology Social Science Journal, 10(14), 40. -48.

Capacitated Vehicle Routing Problem for Thailand's Steel Industry via Saving Algorithms

BUUIC Authors: Siwaporn Kunnaphapdeeleart

Reference: Kunnapapdeelert S. and Thawnern C. (2021). Capacitated Vehicle Routing Problem for Thailand’s Steel Industry via Saving Algorithms. Journal of System and Management Sciences, 11(2), 171-181.

BUUIC Authors: Sudip Debkumar Chatterji

BUUIC Authors: Nuchjaree Pookkaman

Reference: Mr.Debkumar Sudip , Chatterjee Sunit. (2021). Government Aided Rural Product Promotion and Development -An Empirical Study of Thailand and Australia. Global Academic Journal of Humanities and Social Sciences, 2021(3), 16-25.

Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure.

BUUIC Authors: Kongkidakarn Sakulsinlapakorn

Reference: Zhang, Y., Zhang, J., and Sakulsinlapakorn, K. (2021). Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure. Journal of Product & Brand Management, 30(3), 415-432.

Promotion of Organic Agricultural Products: Consumers’ Cognition, Attitude, and Perspective towards Marketing Factors. การส่งเสริมสินค้าเกษตรอินทรีย์: ความรู้ความเข้าใจ ทัศนคติ และปัจจัยทางการตลาดในมุมมองของผู้บริโภค.

BUUIC Authors: Parinya Nakpathom, Krittipat Pitchayadejanant

Reference: Sunee Hongwiset, Parinya Nakpathom, Krittipat Pitchayadechanan and Thanawat Pimonchinda. (2021). Promotion of Organic Agricultural Products: Consumers' Cognition, Attitude, and Perspective towards Marketing Factors -, 17(1), -.

Tips on Scholarly Publishing for Psychology Faculty and Graduate Students Worldwide.

BUUIC Authors: Thaksaorn Srisangkhajorn

Reference: Svare, B., R. Pongruegphant, S. Thepmongkorn, T. Srisangkhajorn, D. Pornpattananangkul, W. Boonyasiriwat P. Tevichapong, J. Warangkana, L Nguyen, L Chua- Garcia and M. Reyes. (2021). Tips on Scholarly Publishingfor Psychology Faculty and Graduate Students Worldwide. International Psychology Bulletin, 25(1), 1-20.

Value Propositions in Crowdfunding Projects.

BUUIC Authors: Thaksaorn Srisangkhajorn

Reference:Thaksaorn Srisangkhajorn, James Vincent Johnson. (2021). Value Propositions in Crowdfunding Projects. Organizational Cultures: An International Journal, 2021(21), 75-89.

Analyzing the effect of supply chain strategies and collaboration on performance improvement using MIMIC model.

BUUIC Authors: Siwaporn Kunnaphapdeeleart​

Reference: Siwaporn Kunnapapdeelert , Krittipat Pitchayadejanant. (2021). Analyzing the effect of supply chain strategies and collaboration on performance improvement using MIMIC model. International Journal of Industrial Engineering and Management, 12(3), 207-216.

A Case Study of Code-Switching among Thai Waiters in a Cambridge, UK Restaurant.

BUUIC Authors: Nicola Prin

Reference: Nicola Prin. (2021). A Case Study of Code-Switching among Thai Waiters in a Cambridge, UK Restaurant.. MANUSYA: Journal of Humanities., 24(2021), 106-125.

A Process of Change for Tourism Destination Management: Renewal Strategies for Small Businesses at the Bangsaen Beach after the COVID-19 Pandemic. After the outbreak of COVID-19

BUUIC Authors: Rungnapha Khamung

Reference: Khamung, R. & Hsu, P. (2021). A Process of Change for Tourism Destination Management: Renewal Strategies for Small Businesses at the Bangsaen Beach after the COVID-19 Pandemic. Change Management: An International Journal, 21(1), 73-93.

Capacitated Vehicle Routing Problem for Thailand’s Steel Industry via Saving Algorithms.

BUUIC Authors: Siwaporn Kunnaphapdeeleart

Reference: Kunnapapdeelert S. and Thawnern C. (2021). Capacitated Vehicle Routing Problem for Thailand’s Steel Industry via Saving Algorithms. Journal of System and Management Sciences, 11(2), 171-181.

Infinite arguments and semantics of dialectical proof procedures.

BUUIC Authors: Phan Minh Thang

Reference: Thang, Phan Minha, Dung, Phan Minhb, Pooksook, Jirapornc. (2021). Infinite arguments and semantics of dialectical proof procedures.. Argument & Computation., 12(3), 1-37.

Confidence Creation of Entrepreneurs Towards Thailand Tourism Standard. Creation of confidence of entrepreneurs in the Thai Tourism Standard certification mark (Confidence Creation of Entrepreneurs Towards Thailand Tourism Standard.)

BUUIC Authors: Parinya Nakpathom, Krittipat Pitchayadejanant, Pussarin Phalitnonkiat, Siwaporn Kunnaphapdeeleart

Reference: Parinya Nakpathom, Krittipat Pitchayadechanan, Passarin Palitnonkiat and Siwaphon, excellent quality. (2021). Confidence Creation of Entrepreneurs Towards Thailand Tourism Standard. Christian University Journal, 27(2), 1-16.

A Conceptual Exploration of the Use of Locus of Control for Pre-Employment Testing.

BUUIC Authors: Lee Norris Miller, Rungnapha Khamung.

Reference : Lee Norris Miller, Rungnapha Khamung. (2020). Exploring ideas about using locus to control pre-employment testing. International Journal of Organizational Diversity, 20(1), 15-23.

Behavioral Intentions of Radio Frequency Identification Users at Hospitals in Thailand.

BUUIC Authors : Phalitnonkiat, P., Kunnapapdeelert, S., & Pitchayadejanant, K.

Reference : Phalitnonkiat, P., Kunnapapdeelert, S., & Pitchayadejanant, K. (2020). Behavioral Intentions of Radio Frequency Identification Users at Hospitals in Thailand. HUMAN BEHAVIOR, DEVELOPMENT and SOCIETY, 21(2), 30-39.

Hybrid SEM-neural networks for predicting electronics logistics information system adoption in Thailand healthcare supply chain.

BUUIC Authors : Kunnapapdeelert, S., & Pitchayadejanant, K.

Reference : Kunnapapdeelert, S., & Pitchayadejanant, K. (2020). Hybrid SEM-neural networks for predicting electronics logistics information system adoption in Thailand healthcare supply chain. International Journal of Business Performance and Supply Chain Modelling, 11(1), 54-68.

Potential of Experience Tourism Destinations in Chon Buri, Rayong, Chanthaburi and Trat Potential of Experience Tourism Destinations in Chon Buri, Rayong, Chanthaburi and Trat

BUUIC Authors : Narong Phlirak, and Parinya Nakpathom

Reference : Narong Phlirak, and Parinya Nakpathom (2020). Potential of experiential tourism destinations in Chonburi, Rayong, Chanthaburi and Trat provinces. Thai Hospitality and Tourism Journal, 15(2), 77- 91.

Student Engagement Toward Multimedia in an English for Academic Purpose Class.

BUUIC Authors : Nicola Prin

Reference : Nicola Prin. (2020). Student Engagement Toward Multimedia in an English for Academic Purpose Class.. The International Journal of Technologies in Learning., 27(2), 37-49.

Thailand port throughput prediction via particle swarm optimization based neural network.

BUUIC Authors : Kunnapapdeelert, S., & Thepmongkorn, S

Reference : Kunnapapdeelert, S., & Thepmongkorn, S. (2020). Thailand port throughput prediction via particle swarm optimization based neural network. Journal of Applied Engineering Science, 18(3), 338-345.

Link: https://scindeks.ceon.rs/article.aspx?artid=1451-41172003338K

Tourism Destination Categorization and Creating Tourism Routes of Creative Cultural Tourism, Manorom District, Chainat Province. and creating creative cultural tourism routes in Manorom District Chainat Province

BUUIC Authors : Parinya Nakpathom, Narong Phlirak, Yiamphon Chotipanyatham and Hathaiphat Phuengphumkaew.

Reference : Parinya Nakpathom, Narong Phlirak, Yiamphon Chotipanyatham and Hathaiphat Phuengphumkaew. (2020). Classification of tourist attractions. and creating creative cultural tourism routes in Manorom District Chainat Province Rajamangala University of Technology Isan Journal, Humanities and Social Sciences Edition, 7(1), -.

The Role of SMEs in Employment and Export to Economic Growth of Thailand

Main author: Tuangporn Phinudom Co-author: James Vincent Johnson

Reference: Pinudom, T., & Johnson, J. V. (2020). The Role of SMEs in Employment and Export to Economic Growth of Thailand. Journal of Humanities and Social Sciences Thonburi University, 14(1), 20 -28.

Competence Requirements for Logistics and Supply Chain Management Students by Adopting BLM and APICS Competency Framework: An Importance-Expertise Matrix Analysis

First author: Sirindhorn Thepmangkorn Main author: Krittipat Pitchayadechanan

Reference :

Thai Adolescent's Perceived Benefits of Physical Activity at Fitness.

First author: Thitiyut Nueangjamnong

Reference : Nuengchamnong, T., & Chatrakamollathas, S. (2020). Thai Adolescent’s Perceived Benefits of Physical Activity at Fitness. TEST Engineering & Management, 83(2), 30400-30407.

Macroeconomic factors influencing stock market index: Case study in Thailand.

First author: Siwaphon, excellent quality

Impact of the COVID-19 virus outbreak on E-commerce businesses.

First author: Pekanang Yodmanee