B.B.A
DCM
Bachelor of Business Administration
in Digital and Creative Marketing (DCM) [2021]
หลักสูตรบริหารธุรกิจบัณฑิต
สาขาวิชาการตลาดดิจิทัลและสร้างสรรค์
Digital and Creative Marketing program prepares BUUIC students to enter the creative, fast-paced business of developing, promoting, and selling products to specific consumer or business markets. BUUIC blends field experience with intensive coursework to prepare students for the challenges facing the current world of product and services marketing. Students have the opportunity to learn how to think critically about real-world scenarios from experienced marketing professionals. Students in this program will gain an understanding of the relationship between organizations and their customers, and the trends within the marketing field.
Career Paths and Core Competencies
- Marketing analyst
- Strategic marketing specialist
- Product management assistant
- Event planning technician
- Market research analyst
- Media planning technician
- Public relations representative
- Sales representative
- Social media coordinator
- Advertising specialist
- Digital marketing technician
- E-Commerce coordinator
Study Plan
Year 1 (First Semester)
Course Type | Course ID and Course Name | Credits | |
General Education (GE) | xxxxxxxx | Language and Communication | 3 |
xxxxxxxx | Healthy Life and Design Thinking | 3 | |
xxxxxxxx | Social skills and Entrepreneurship | 3 | |
xxxxxxxx | Art and Design | 3 | |
xxxxxxxx | Digital Literacy and Computation | 3 | |
(Total) | 15 | ||
Year 1 (Second Semester)
Course Type | Course ID and Course Name | Credits | |
General Education (GE) | xxxxxxxx | Language and Communication | 3 |
xxxxxxxx | Social skills and Entrepreneurship | 3 | |
Core | 95312364 | Business Statistic | 3 |
95322264 | Business Law and Ethics | 3 | |
95320164 | Microeconomics | 3 | |
95323364 | Principles of Marketing | 3 | |
(Total) | 18 | ||
Year 2 (First Semester)
Course Type | Course ID and Course Name | Credits | |
General Education (GE) | xxxxxxxx | Language and Communication | 3 |
xxxxxxxx | Digital Literacy and computation | 3 | |
Core | 95623164 | Principles of Management | 3 |
95311164 | Principles of Accounting | 3 | |
95323264 | Human Resource Management | 3 | |
Major Required (MR) | 95632264 | Consumer Behavior | 3 |
(Total) | 18 | ||
Year 2 (Second Semester)
Course Type | Course ID and Course Name | Credits | |
General Education (GE) | xxxxxxxx | Language and Communication | 3 |
Core | 95320264 | Macroeconomics | 3 |
95321264 | Introduction to Business Research | 3 | |
95331164 | Business Finance | 3 | |
Major Required (MR) | 95631164 | Price Management and Strategy | 3 |
95632164 | Product Management and Planning | 3 | |
(Total) | 18 | ||
Year 3 (First Semester)
Course Type | Course ID and Course Name | Credits | |
Core | 95330164 | Productions and Operation Management | 3 |
95322164 | Managerial Accounting | 3 | |
Major Required (MR) | 95631264 | Retailing and Distribution Management | 3 |
95630664 | Branding | 3 | |
95634264 | Digital Marketing | 3 | |
Major Elective (ME) | xxxxxxxx | Major Elective Course | 3 |
(Total) | 18 | ||
Year 3 (Second Semester)
Course Type | Course ID and Course Name | Credits | |
Core | 95641164 | Strategic Marketing Planning | 3 |
95630364 | Integrated Marketing Communication | 3 | |
Major Elective (ME) | xxxxxxxx | Major Elective Course | 3 |
xxxxxxxx | Major Elective Course | 3 | |
xxxxxxxx | Major Elective Course | 3 | |
xxxxxxxx | Major Elective Course | 3 | |
(Total) | 18 | ||
Year 4 (First Semester)
Course Type | Course ID and Course Name | Credits | |
Major Required (MR) | 95640364 | Marketing Research | 3 |
Major Elective (ME) | xxxxxxxx | Major Elective Course | 3 |
xxxxxxxx | Major Elective Course | 3 | |
Free Elective | xxxxxxxx | Free Elective Course | 3 |
xxxxxxxx | Free Elective Course | 3 | |
(Total) | 15 | ||
Year 4 (Second Semester)
Course Type | Course ID and Course Name | Credits | |
Core | 95649564 | Cooperative and Work Integrated Education | 6 |
(Total) | 6 | ||