GBCM

Global Business Communication and Modern Media Program focuses on essential concepts for communicating between cultures in various business contexts. Understanding and respecting different cultures is vital to a successful business career in a globalizing society. The program also develops students’ intercultural perspectives through practical experiences. The program also emphasizes planning, organizing, and running events and seminars related to communication within the business world. Furthermore, the program offers insights into the world of modern media, online influencers, and public speaking. Students gain knowledge about leveraging modern media channels for effective communication and marketing in a globalized business environment. They also learn about the role of online influencers in shaping consumer behavior and brand perception. Additionally, the program provides opportunities for students to hone their public speaking skills, enabling them to become confident and effective communicators in professional settings.